For PR professionals, the job market “is going to be rough” in the second quarter of this year, said panelist Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter.
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As communications professionals, our jobs are often very externally facing. We tend to be quick moving, high-performing, and often Type A personalities, who are all cracked out on adrenaline and the need to please. We expect more and more….and more of ourselves every day. I guarantee at least 90 percent of you reading this right now have a minimum of eight different trains of thought going on in your head concurrently.
Right? Did I catch you?
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As companies increasingly rely on online engagement to fuel their businesses, the field of digital marketing is more important than ever. Whether your background is in crunching numbers and analyzing data, in editorial where storytelling and content strategy are your specialties, or in PR or brand representation protecting the best interests of your client, you'll need to stand out from the pack
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The more you will live, the more you will learn. Follow this guide and you will be one of us one day. But today, keep your head down and try to blend in. Be quiet. Don’t bleat. Don’t stare at the women.
While everyone knows that sex sells, and we see provocative ads selling everything from food to events, the way this company does it really takes the spotlight. Although not everyone tends to talk about porn with their relatives at a family meal, or even while they’re out getting a few drinks with their friends, it’s a topic that has slowly entered its way into the mainstream conversation.
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The logic behind buying followers is simple – the more people follow an account, the more that account is going to be popular, not just with people, but with the Instagram algorithm. This, in turn, will recommend that original account to even more people, thus gaining even more followers on the platform.
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Before seeking out media coverage, executives should make sure they have a solid and sustainable product, service or business model.
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The role of a media agency is fundamental to a brand’s growth when it comes to effective communication. Additionally, while media agencies used to be a subset of the advertising agencies, these days it’s the opposite, with the advertising agencies having become a subset of media agencies.
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Earned media, specifically, is already the most trusted form of marketing. Somewhat paradoxically, it is also the most cost-effective. There is simply no better instrument during a widespread crisis than communications.
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No matter how you communicate, working in PR – and promoting a wide range of products, people and initiatives – means utilising ‘towards motivation’. This involves selling someone future benefits and focussing on positive outcomes; a key trope of all successful PR and comms activity.
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